Enhancing converstion rates

In my class this week, we are exploring various ways of attracting users to a site and engaging them as members, repeat visitors, or customers.  
  
This is known as conversion, when a user is successfully directed by the website architecture, links, and general marketing strategies, to cross the divide from casual visitor to committed user, usually by making a purchase or gaining their membership.

Some ways to keep your visitors coming back for more are pretty simple in concept but sometimes we forget how important they really are.

• Usability of the site:They need to be able to feel comfortable when they navigate the page, 
• you will be dealing with people from all over the world, so you want to make sure that they can read the site, allowing them to choose a language would help.
• Allowing users to leave feedback or reviews would also give the added trust factor so that other users can get a sense of your reputation if you are selling a product or service. 
• allow room for conversation to grow between users, and the website by creating a customer help /question form where you can have access to a live operator.

Optimizing your e-commerce site with some of these suggestions can go along way in making your conversation rates go up.

Recommended reading;
 http://www.conversionchronicles.com/

https://www.addedbytes.com/articles/online-marketing/ten-ways-to-improve-your-website-conversion-rate/

http://www.feedbackfair.com/how-it-works.html

http://www.conversionchronicles.com/