developing a list of keywords is one of the first and most important steps in any search engine optimization initiative.
A marketer attempting to optimize a web page for the "gourmet parakeet snacks" keyword group should consider doing most if not all of the following:
- Using the keyword in the title of the page
- Using the keyword in the URL (e.g., www.online-petstore.com/parakeets/snacks/gourmet)
- Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
- Using the keyword in the meta tags, especially the meta description
- Using the keyword in any image file paths and in the images' alt text
- Using the keyword as the anchor text in links back to the page from elsewhere on the site
1 comment:
Good article, Jeannie! I like how your articles are short and to-the-point. They're a good way to refresh my memory :) good job on the blog! xo Amber
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